Led the marketing communications and community strategy for the GTY token generation event (TGE) during a bear market, maintaining traction through staking education, incentive strategy, partner activations, and community-led campaign structures.
Launching a token in a bear market requires maintaining engagement and trust when broader market sentiment is negative. The project needed to convert existing community members into stakers and token holders while attracting new participants.
Developed staking promotion and token-utility education content for community channels
Designed incentive strategy to maintain engagement and participation through the TGE
Coordinated partner activations and KOL communications for launch visibility
Managed community-led launch campaigns to sustain ecosystem participation
Maintained ecosystem traction through a bear market TGE
Sustained community participation through structured incentive campaigns
Successfully executed staking communications and partner activation campaigns
I am open to growth marketing, BD, and go-to-market roles across Web3, DeFi, AI, and RWA. Let us talk about what you are building.