Marketing & Community Manager
MetaMinds Group is a Web3-native company building at the intersection of real-world assets, luxury commerce, and digital ownership. VersAI is its luxury AI and immersive commerce platform connecting high-end fashion, watches, and accessories with on-chain markets.
Led end-to-end marketing strategy, brand positioning, and community for a luxury AI commerce platform and RWA ecosystem, building multi-region KOL networks and producing investor and go-to-market narratives for crypto-native, digitally native, and institutional audiences.
Key Responsibilities and Contributions
- Built and coordinated a multi-region KOL network alongside freelancers and agencies to deliver targeted campaigns across global markets
- Developed positioning that communicated real-world asset, real estate, and luxury product value to diverse audience segments simultaneously
- Produced investor decks, brand narratives, ecosystem strategies, and partnership collateral for projects bridging physical assets with Web3 markets
- Led end-to-end marketing strategy and brand positioning for a luxury AI and immersive commerce platform
- Designed luxury brand onboarding strategies across fashion, watches, and accessories
- Executed investor-focused launch campaigns and developed go-to-market strategies
- Researched global luxury markets, events, and partnerships to scale the platform ecosystem